Natural Training Sales Blog
Telesales takes dogged persistance. I love that scene in “Pursuit of Happiness” where Will Smith is making cold calls. He has the right type of attitude – introducing efficiency and fierce discipline into his daily routine. If you haven’t seen it, here’s the scene: – maybe you can relate to it. I’ve met people who…
One of Google’s strengths is that they constantly innovate. If they don’t have the people to deliver something new, they just buy them. Recently they announced a new Priority Inbox. Designed for people just like you, who are receiving up to 100 emails a day. It has some clever technology to sort out what it…
I really like this article. It explores the wonderful world of words. Words help us to sell, to persuade, to be liked and to get on in life. Words can move audiences to action, prospects to contracts and partners to fall in love with us! In my opinion we don’t spend enough time researching the…
Currently there are people sitting in a 100 km Chinese traffic jam that looks like taking 3-4 weeks to clear. Spare a thought for them as you spend 20 mins negotiating your way through the A316 onto the M3 this bank holiday weekend. Chinese drivers aren’t the only ones playing the waiting game right now. …
Bill Bernbach is one of the reasons you recently bought that car. And the ipod. And the clothes. In fact Bill Bernbach is one of the reasons you buy anything. Born in 1911-1982 Bernbach was an advertising man (the “B” in DDB), bringing us some iconic advertising for the likes of VW and Avis (We…
Persuasion is happening around us everywhere, whether it’s asking a loved one to take out the rubbish, Robbie rejoining Take That, Philip Green convincing Kate Moss to be the new face of Topshop, negotiating a pay rise with your boss or any number of other ways we persuade, influence, cajole, argue and remonstrate. In…
For anyone not familiar with Mad Men, it’s set in a Madison Avenue advertising agency in the 1950s. It’s possibly the most watchable, addictive and satisfying show on television In series three leading copywriter and ideas person Peggy takes a stand about the agency’s advertising philosophy, in this case about the exploitative/inappropriate use of Ann…
Yes – the recession is longer than we thought. However the money still flows. And it is going to the sales people who strike value into the hearts and minds of their prospective customers. When I train groups on value selling, the day always starts with the same two questions: 1. What…
Yesterday we learn that along with the oil rolling in from the Gulf of Mexico, so the head of BP rolls. Tony Hayward, the Chief Executive of BP, is to make way for a bloke by the name of Bob Dudley from October. Dudley summed up the recent experience of the world’s largest ever oil…
If you find yourself in the “Have you read our proposal yet?” stage of sales coolness, then here are 7 ideas to keep the sale fresh and hot, straight from the Natural Training oven to you: 1) Send them an insight – a podcast link, an article about their industry. 2) Give them someone new…
“If A equals success, then the formula is A equals X plus Y and Z, with X being work, Y play, and Z keeping your mouth shut.” Albert Einstein One of my lecturers at college had a very demonstrative reaction if any student tried to ask a question whilst he was talking – ‘LET ME…
