Natural Training Sales Blog
In last week’s PART 1, I talked about how a sales strategy might incorporate the power of “Free” – if used in the right way. In today’s follow up PART 2 I look at the dangers of ‘free’, and determine how you might best utilise it for your customers. Beware the dangers of ‘free’ The world of…
‘Free’ is a word that’s banded around everywhere we go. The deals range from ‘buy one get one free’ at high street restaurants to ‘pay for 11 months and get 1 month free’ at the local gym, and there aren’t many industries missing out on the action. The reason it’s used so frequently? Well that’s…
In Part I of this blog series I talked about “The Tesco Law” threatening the commercial growth of legal firms, and why clients might choose new entrants. Today I’m going to delve a little bit deeper into the DNA of Law Firms to find out how they can combat this threat. Successful businesses in 2012…
It’s no longer news that Alternative Business Structures (ABS) has changed the way the legal game is played and changed the skillsets required to be able to play the game effectively. If you haven’t heard about this, any firm considered ‘fit and proper’ is now allowed to practice law. It has been dubbed ‘Tesco Law’…
Sell like a 5 year old: How to master the art of curiosity to bolster your selling performance Some of the most powerful and long-standing sales training we receive is when we are children. Frustratingly for some, those invaluable lessons are not fully understood and used to the full until we are much older…
Chipotle (pron Chip-ot-lay) is an American “fast casual” Mexican dining experience, with 900 outlets. They just won best ad at the Grammy’s for this: Chipotle It tells a beautiful little story with no voiceovers, save for Willy Nelson’s lovely rendition of Coldplay’s The Scientist. Evidence that you don’t need a lot of words to prove…
Natural Training and Dell Computers win prestigious global training award. Dell and Natural Training’s Customer Mindset Training Program has just been awarded Best Training Program 2011 at the prestigious Golden Peacock National Training Awards. The award recognised the collaborative effort required to design and roll out the Customer Mindset Training Program throughout 17 countries in…
I love this TED TALK. It has everything we espouse at Natural Training: warmth, humanity, humour and passion. I highly recommend you watch it and see for yourself that you don’t have to be incredibly polished, or “smooth” to win the hearts and minds of your audience.
In sales, story telling is one of the most productive, effective skills we have. Stories sell, inspire, motivate and, most importantly, help your customers to undesatnd you and warm to you. As a result I spend a great deal of my time helping clients to develop and refine stories that prove a point. Here’s one…
1. Problem solved 2. Effort 3. Acknowledgment and Understanding 4. Choices and Options 5. Positive surprises 6. Consistency, Reliability, and Predictability 7. Value (not necessarily best price) 8. Reasonable Simplicity 9. Speed 10. Confidentiality And, a Sense of Importance So how do you demonstrate your passion to your clients? What are some of the ways you…
Picture in your mind for a moment a typical Accountant. What is s/he doing? If you pictured an Accountant from Enron, he is probably making number plates. But if you pictured a normal accountant, she would probably have a calculator, or a spreadsheet, or a graph out in front of them. For they are the…
There are many skills involved in being a great presenter. The most important of these, I believe, is one’s ability to make the complex, simple. Presenters use all sorts of techniques to do this, including analogies, getting rid of jargon (tech sector please take note!), examples, stories and striking visual representations of ideas. Here’s an…
